Public Relations practitioners undertake a variety of PR activities throughout the communications life cycle as they seek to identify and build relationships with the media and understand and influence the conversation about them, their industry and competitors across print, broadcast, online and social media.
Public relations (PR) are the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. For your communications efforts to be effective, you need to reach the right audiences. We provide numerous targeting options to deliver your press releases and other content effectively.
Messages disseminated through paid, owned or earned media to external audiences.
Planned messages disseminated to employees through a variety of communications channels, including newsletters, bulletin boards, payroll stuffers, posters, etc.
Dissemination of purposefully planned and executed messages to selected media to further the interest of an organization or person without specific payment to media. Media relations relies on finding and connecting with journalists and influencers who can help amplify messages.
Preparation, purchase and placement of purposefully planned and executed messages in selected print, broadcast, online or social media to further the interest of an organization or person.
Using techniques such as events, promos, ads and stunts to create and stimulate interest in a person, product, organization or cause.
Information about an organization, person, issue or cause published or broadcast in the news media because of its value or relevance/importance to the community or the media outlet’s audiences.
The term public relations research does not describe specific types of research methodology such as content analysis, public opinion polls or readership surveys. Instead, the term refers to any type of research that yields data for use in planning and evaluating public relations efforts. Four basic categories of public relations research activities are most common: media monitoring, public relations audits, communication audits and social audits. Public relations research can be formal or informal, primary or secondary, qualitative or quantitative, etc.