Public relations (PR) are the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. For your communications efforts to be effective, you need to reach the right audiences. We provide numerous targeting options to deliver your press releases and other content effectively.
Promotion – Using techniques such as events, promos, ads and stunts to create and increase or maintain the interest of a person in an organisation.
Publicity – Information about an organization in the news media because of its value or importance to the community.
Public Relations Research – It refers to any type of research that provides data for use in planning and evaluating public relations efforts.